SingleKey
I helped evolve SingleKey’s existing brand guidelines (rooted in their app design) into a more cohesive visual language through digital, print, and event marketing assets.
The shape of things to come
Reimagining some underused shapes tucked into their existing design system, I helped find a new visual device which became a part of the visual language I use when developing (sometimes text heavy) assets for SingleKey. Adding elements like this to their identity tool kit helps tie campaigns together whether they require heavy text or not.
A little colour
Relying mostly on white backgrounds and minimal colour, SingleKey’s brand was “clean” but needed some punch to stand out from competition. I pulled some of their existing blues and featured them more prominently in their assets.
Digital or Press
Companies like SingleKey require a dynamic range of marketing materials as they build their product and brand. I work with SingleKey on everything from Canva videos and Meta ads, to print press items like trade show booth banners and swag.
