Farber

Clients approach me throughout many phases of their marketing journey. I often work on brands that have logos, fonts and colours in place, but rarely do they come to me with just the colours and typefaces, but in need of a logo and identity. Such was the case with Farber. A debt consolidation business who liked the recently updated colours and fonts of their website, but not their logo and identity.

Concepts

Early concepts for the logo ultimately led us to something that gave Farber a logo and the start of an identity design.

 
 
 

I used the abstract “speech balloon” element from their logo as part of their visual language as I built them web graphics, business cards, email signatures,

 
Farber Business Cards and Email Signature

Asset Design

Farber ultimately decided to use white primarily as their secondary colour. I might prefer the warmth of the beige they originally wanted included, but love how clean it looks in white.

I continue to work with Farber as they update old assets and evolve their identity.